Craig Walkner

What do you enjoy most about wealth management?

I’ve always enjoyed seeing clients achieve their financial goals and being a part of a team who helps accomplish them.

What are the biggest challenges?

Risk tolerance and being able to handle swings in the market.

What personal accomplishments are you most proud of?

I’m an accomplished drummer and in my music career I’ve had the honor of opening for Hanson, The Fray, Kenny Wayne Shepherd, Gin Blossoms, and Brother Ali among others.  My discography of 32 albums ranges from pop/rock to progressive rock and even hip-hop. My love of music has allowed me to tour the US and overseas, with countless stories to tell.

What quality of yours makes you best suited to do what you do?

Attention to accuracy and detail plus creativity helps me complete tasks and solve problems in a timely manner.

What do you love to do outside of work?

I’m a semi-professional drummer and take enormous pride in my discography, live performances, and teaching experiences. I love my bulldog, and we frequently go on walks and meet new friends.  I also enjoy golfing, bowling, watching the Packers, Badgers, Brewers, and Red Wings, and spending time with friends and family.

What’s the most influential book you’ve read?

“Can’t Hurt Me” by David Goggins

What would you be doing if you didn’t work in the financial industry?

Being a full-time performing musician.

Education and accreditations

University of Wisconsin-Madison. Mead Witter School of Music: Bachelor of Music – Performance